The flamboyant concept was originally created in 1999 by a French couple, Frédérique and Fabrice Dorel, in buzzing Saint-Tropez and Cannes. In 2024, Mohamed Hedi Mardassi, founder of Holdmar and instigator of the project, acquired the brand and developed a partnership with Aura Group International to bring Salama to the thriving Qatari market.
“With Salama, we ambition to create the GCC’s premiere destination for Moroccan gastronomy, with its unique blend of Riviera chic and warm Oriental hospitality,” says Mohamed Hedi Mardassi. “It is a privilege for us to trust the concept to such established talent as Aura Group International,” he continues.